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Interactive applications have changed dramatically over the last 15 years. Today, they must support millions of users simultaneously and downtime is no longer acceptable. Three megatrends – Big Data, Big Users, and Cloud Computing – are driving the adoption of NoSQL technology. NoSQL is increasingly considered a viable alternative to relational databases, especially as more organizations recognize that operating at scale is better achieved on clusters of standard, commodity servers, and a schema-less data model is often better for the variety and type of data captured and processed today.